Warhorse’s Instagram brand is to be informative, curious and fun. The prominent users were school / college students and young working professionals. The page aimed at informing the audience as to what Warhorse is as a company and the kind of content it would provide for its learners. A few examples are shown below.
InStable Talks - Event Highlights :
Posters for video highlights of an online educational event. The objective was to make the viewer curious and pick the video knowing they’ll learn something new. Illustrations and icons were used to appeal to the young audience.
Humans of Warhorse :
A series of write ups introducing team members for the audience to understand the faces behind the content. The posts were created to highlight, appreciate and celebrate the team. Posters were created to convey each member’s personality and have their vibe popping.
Trivia and Game posts :
Regular posts that either contained a new fact for the audience to learn or a small intellectual game for them to play. The requirement was to catch their eye and make them want to pick their brain.
Pop Culture was fused with minimal design to grab a younger audience’s interest and hold that attention till they’re done learning something. Color and design themes were created for each series and were used to promote familiarity with each series.
